Overview

At Swans Linens, we respect your privacy. We do collect information from you, but it is our policy and priority to ensure that all personal information remains private and secure. To earn your trust and confidence in the Internet and in Swans Linens, we are disclosing our privacy practices and the uses of the information we gather.

To protect your privacy, Swans Linens:

• Will not release any information about you without first obtaining your consent, unless required to do so by law or in the good-faith belief that such action is necessary in order to conform to the edicts of the law or comply with a legal process served on our company.
• Will not knowingly use any information from children younger than 13 without parental consent.
• Will inform you when we change our privacy policy, either by e-mail or via a link on our home page.

These links provide detailed information on our privacy practices:
What general information does Swans Linens collect and how is it used?
What personal information does Swans Linens collect and how is it used?
How do third-party advertisers use my information?
How may I protect my privacy on the Internet and within Swans Linens?

Swans Linens reserves the right to amend this Privacy Statement at any time without prior notice, and only the current Privacy Statement may be deemed effective.

1. What general information does Swans Linens collect about me and how is it used?
When you visit Swans Linens, we collect some basic information about your computer, such as: IP address (your computer's unique signature). Operating system (e.g., Windows XP). Browser software (e.g., Microsoft Internet Explorer, Netscape). Internet Service Provider (e.g., Pipex, Demon, AOL, etc.). Other numeric codes used to identify a computer. The information we collect is aggregated to reflect the population and not focused on individuals. We use it to help us better understand the people who visit the Swans Linens web site. In addition, like many other sites with paid advertising, we disclose some of this aggregate information to advertisers to inform them of the number of people who have seen and clicked on their links or advertisements.

2. What personal information does Swans Linens collect about me and how is it used?
During the Swans Linens sign-up process to the mailing list, we ask you to supply your name and an e-mail address. Only those submitting to the mailing list are added to it. We allow members to unsubscribe from this list by sending an e-mail to info@swansbedlinen.co.uk with 'unsubscribe' as the subject. Any information submitted is kept for our records only. It is never passed on to third parties, nor is it added to any other list or used to send unsolicited e-mail's or correspondence of any type.
A periodic newsletter.
The newsletter contains general information about Swans Linens, products and the web site. Newsletters are mailed not more than once per month.
Credit Cards
Access to credit card information at Swans Linens is restricted to authorized staff only, in a manner consistent with or exceeding industry standards. Remember that third-party vendors also sell products and services via advertising on Swans Linens and their policies may differ from those of Swans Linens.

3. How do third-party advertisers use my information?
Swans Linens do not pass on any personal information of any description to third-party advertisers. Any information we pass on is of a general nature as outlined in 1. regarding numbers of visitors, page views, etc. If you receive an e-mail from a third party stating that it is associated with Swans Linens, yet you do not recall asking for the information, please follow the third party's removal procedures. If this procedure is not successful, please forward the e-mail with a summary of your experience to info@swansbedlinen.co.uk. Additionally, be aware that when you click on links, you may be brought to other sites not operated by Swans Linens. You are responsible for information you provide these sites. We recommend that you review the privacy policy of any site that requests personal information.

4. How may I protect my privacy on the Internet and within Swans Linens?
Know the risks. If you provide your e-mail address to public domains such as chat rooms or newsgroups, or you provide it to Web sites which don't respect your privacy, you may begin to receive unsolicited e-mail. Unsolicited e-mail is also known as spam. Swans Linens has strict rules prohibiting spam, it is generally a good idea to provide your e-mail address only to people or groups that you trust.
Educate yourself. Look for a privacy statement on every site you visit on the Web, and search for information on how to protect your privacy. Tell your children: "Never talk to strangers!" Teach children not to give out their names or other personal information. Tell them never to fill out online registration forms without your knowledge and consent.